The greatest thing in the world is to do someone else a kindness

The Piaseczner Rebbe
Maayan sitting with a cup of coffee

Your place to
make a difference.

Discovering that you have something to give, that someone needs you and that you can do something for another person is one of the best feelings there is. There is nothing like being the right person at the right time. It gives us meaning, belonging and a sense of fulfillment.

But how do you find your place to make a difference? There are plenty of questions and obstacles along the way: What do I have to offer? Where am I needed? How do I fit it into an already busy life?

That is where I come in: to work out, together, how to turn the wish to contribute into action that brings meaning and belonging. I’m Maayan, a social activist, a reservist and a mother. I’m here to help you find your place to make a difference.

Ways we can work together

A personal process over a series of sessions

1:1 consulting

For people who want to contribute and are looking for their own direction. A series of sessions to explore possibilities and build a plan.

Explore 1:1 consulting →
For your organization or community

Talks & workshops

Personal stories, learning and conversation about taking action for others, bringing people on board and turning a wish into an initiative.

Explore the talks →
A place to act together

Women’s peer group

Four mastermind sessions for thinking things through together, learning from one another and finding your direction for action.

Explore the group →
1:1 consulting · A series of sessions · On Zoom or in Tel Aviv

Your place to make a difference

An open notebook and pen on a table, ready for a conversation

These sessions are for people who want to do something for others but find it hard to know where to begin or how to move forward.

What will we do together?

We’ll explore what you have to offer, what matters to you and what is holding you back. We’ll look at how your experience, skills and hopes could meet someone else’s need.

What will you take away?

A clearer direction and a practical plan that fits your time, energy and life.

Ask about 1:1 consulting

Questions about 1:1 consulting

How do the sessions work?
This is a series of individual sessions, on Zoom or in person in Tel Aviv. Message me on WhatsApp to discuss the number and length of sessions and the fee.
Can I come without an idea or previous experience?
Yes. We’ll start with your wish to contribute, the experience you already have and what you can offer. You don’t need to arrive with a fully formed project.
What if I’m already involved and want to move forward?
We’ll look at what is working, where you could make a difference and which steps could help you move forward, whether in a project, volunteer work or your job.
How can I fit this into everyday life?
We’ll take your time and energy into account. Contributing doesn’t always mean adding something to your schedule: there may be opportunities within the work, family or community already in your life.
Talks and workshops for organizations, teams, communities and leadership programs

Talks & workshops

Maayan speaking at an event

Personal stories and real-life questions about wanting to contribute, the obstacles along the way and what we can do with what we already have.

The session invites you to take a fresh look at what you have to offer, see where you can make a difference and find the energy and courage to act.

Taking action for others

The courage to reach out

We see someone who needs help or think of something worth doing, and then we hesitate. Perhaps it isn’t our role. Perhaps we don’t have enough time. Perhaps someone else is already taking care of it. Through stories from my own work, we’ll talk about that hesitation and what helps us move past it. You’ll leave with ideas for recognizing what you have to offer and where you are needed, and more courage to take a first step toward action that brings belonging, meaning and energy to keep going.

From writing to action

From posts to projects

How does a social media post turn into something that happens in the real world? Through stories from my own work, we’ll explore writing that connects a need with a response, bringing people and resources together, and how social media can lead to action for others.

Learning, conversation and writing

Initiative. Showing up. Heart.

Three ways of taking action, inspired by women in Jewish texts. Through learning, conversation and writing, we’ll explore different ways of responding, what these women can teach us and how their stories connect with our choices and actions today.

Shaped around your audience

A tailored session

What is on the minds of your community, team or organization? Together, we’ll choose a topic and shape a talk or workshop around your audience and its needs: meaning, belonging, initiative, burnout or finding the motivation to act. We begin with the questions you want to bring to the conversation.

Organizations I’ve worked with

Nevo - Elevating Olim in TechBezeqMigdal Oz Women’s Beit MidrashRoshaRishonotOhr Torah Stone

Questions about talks and workshops

Who are the talks for, and can you tailor one to our audience?
The talks and workshops are for organizations, education teams, communities and leadership programs. We’ll speak beforehand about your audience and what matters to you, then adapt the topic and focus. No previous experience in social action is needed.
What will people take away?
The aim is to encourage people to take part and to trust their ability to make a difference. Through stories and real-life questions, we’ll consider what each of us has to offer, what holds us back and where we can begin.
What is the difference between a talk and a workshop, and how long is each?
A talk centers on stories and ideas. A workshop makes more room for participation, conversation and individual or shared work. We’ll agree on the length in advance, according to the format, audience and time available.
How do we book a talk or workshop, and what does it cost?
Message me on WhatsApp with a little about your audience, event and planned date. We’ll choose a suitable talk or workshop together. The fee is agreed with me, based on the event, session length and any adaptations needed.
A place to act together

Women’s peer group

Two handmade ceramic mugs side by side

Four mastermind sessions for thinking things through together, learning from one another and finding your direction for action.

  • 4 sessions
  • 2 hours per session
  • Up to 10 women

It can be easier together: sharing ideas, getting feedback from peers and being part of a group.

We’ll explore what matters to each participant, what she has to offer and where she wants to contribute in a way that brings belonging and meaning.

We’ll work with real situations and questions brought by participants. Through shared experience and questions, each woman will clarify her direction and plan steps that fit her life.

For upcoming dates, location and fees, get in touch on WhatsApp.

Questions about the group

Who is the group for?
Women who are still looking for a direction, as well as those already involved who want to focus or consider a change.
Do I need to come with an idea?
No. You can bring a question, a dilemma or a wish that hasn’t taken shape yet.
How is the group different from 1:1 consulting?
In individual sessions, the time is devoted to your own process. In the group, you work on your questions while also learning from the situations, experience and perspectives of other participants.
What can I learn from someone else’s situation?
Their situation may help you recognize a familiar obstacle, discover a new possibility or understand more clearly what is right for you.
What will I take away from the process?
The aim is a clearer direction and steps you can put into practice: moving an idea forward, changing something you already do or choosing where to begin.
Maayan smiling at the camera

Nice to meet you

I’m Maayan Rabinovich, a social activist and community leader based in Tel Aviv, with a background in education. Through years of leading a community and working with Olim, I have focused on building belonging, connecting people and managing projects that help people take an active part in Israeli society.

Through writing and initiative, I bring people together to act. I bring this experience to my individual consulting, talks and workshops.

I’m a mother of five daughters, married to Elishav and an IDF reservist. I believe we can make things better.

Belonging is one of the central sources of meaning in our lives. Knowing that we are part of something larger than ourselves gives us a reason to get up, take responsibility and act for others.

Emily Esfahani Smith

After the session

Maayan gave me the space to reach my own understanding of what I want to do with my ideas.
1:1 consulting participant
I came to Maayan feeling very confused, and she helped me find clarity about the contribution I can make to the world, with the belief that this is also what gives me strength. Wonderful Maayan thought aloud with me and held up a clear mirror to both my abilities and the distracting voices that leave me confused. The conversation with Maayan and her good eye gave me a great deal of strength to return to action. Thank you so much ❤️
1:1 consulting participant
Maayan's lecture was deeply meaningful. She gives women the ability to influence the whole country, straight from home, and encourages them to speak up and act from where they are.
Lecture participant
At the Rosha principals' conference, Maayan brought a breath of fresh air: the network as an engine for far-reaching, impactful social action. Fascinating, inspiring, and motivating.
Rosha principals' conference
I wanted to tell you that on Friday evening I brought cakes to two bereaved families. I felt a little embarrassed, but I told myself that if you can do it, so can I 😊 So thank you!
A message I received
I wanted to thank you for the inspiration and the encouragement that helped me personally. I’m already involved in a few small projects that I hope really let me give a little more of myself to others.
A message I received
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Let’s talk

What feels right for you?